With a Business Profile on Google, you can manage how your business shows up on Maps and Search at no charge. Whether you own a storefront business or provide services where your customers are, a verified Business Profile can help customers find you and build greater trust in your business.
With a Business Profile on Google Maps and Search, you can:
- Maintain accurate information about your business online:
- Provide your business hours, website, phone number, and location so they’re visible to customers on Google. Depending on your business category, your location can be a street address, service area, or place marker.
- Stay up-to-date with your online presence on Google Maps and Search.
- Interact with customers:
- Post photos and videos of your business and the products and services it offers.
- Collect and respond to reviews from customers.
- Attract new customers:
- Improve how your business appears online so new customers can find you.
- Direct customers to your website, social media, booking links, and more.
- To reach an even larger audience, consider the use of location-based ads with Smart campaigns in Google Ads.
Determine if a Business Profile is right for your business
For storefront and service-area businesses, sign up for a Business Profile
Add or claim your business
For businesses that interact with customers in-person during business hours, like retail stores and service providers that visit customers, a Business Profile can be beneficial. Business Profiles aren’t for online-only businesses nor properties for rent or sale. Learn more about business eligibility and ownership guidelines.
For larger businesses with multiple locations, use the Business Profile Manager tool to manage your profiles in bulk.Learn more about bulk location management.
To get started, learn how to add or claim your Business Profile.
For online-only businesses, sign up for Smart campaigns
Sign up for Smart campaigns
Only businesses that make face-to-face contact with customers are eligible for a Business Profile. If your online-only business doesn’t have a physical location that your customers can visit nor do you visit customers in-person, your business isn’t eligible. Learn more about business eligibility and ownership guidelines.
Even if you aren't eligible for a Business Profile, you can still grow your business with Smart campaigns in Google Ads, an easy-to-use online advertising platform. Learn more about Smart campaigns.
Sign up for a Business Profile
Important: You need a Google Account to sign up for a Business Profile. You can:
- Create a new Google Account with a Gmail address or your preferred email address.Learn how to create a Google Account.
- Use an existing Google Account with any email address.Learn how to sign in to your Google Account with another email address.
Tip:If you have a company email address, link it to your Google Account. This makes it easier to manage your Business Profile.
Add or claim your business
- If you own or manage an eligible business, you can create a Business Profile. Learn how to add or claim your Business Profile.
- Tip: If you get a message that someone else has already verified the business, you can request ownership of the Business Profile.
- If you verify a Business Profile, you can make changes to it on Google Maps and Search. Learn how to verify your business.
- Once you’ve verified your Business Profile, you can manage your business information. Learn how to edit your Business Profile.
Tips:
-
To find how others view your profile, you can browse privately in Google Chrome or inGoogle Maps. Learn how to find your business on Google.
-
To update your Business Profile, Google uses various sources such as user reports and licensed content. Learn how to manage Google updates.
Manage access to your Business Profile
- If you want to add additional owners and managers to help you manage your profile, you can learn how to update access to your profile.
- If you no longer want to manage your profile, you can transfer primary ownership of a Business Profile.
- If you want to remove aclosed business from your Google Account, you can learn how to remove the Business Profile from your account.
Related resources
- Manage your business information
- Manage profile ownership
- Manage your profile settings
Need more help?
Try these next steps:
Get help from Small Business Advisors
Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.
Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.
